Saturday, 19 August 2017

Evolution of Indian Luxury Retail by Group DCA

Evolution of Indian Luxury Retail by Group DCA

Aerin Lauder (American heiress and Business owner Estee Lauder) rightly said , “Luxury is anything that feels special. I mean, it can be a moment, it can be a walk on the beach, it could be a kiss from your child, or it could be a beautiful picture frame, a special fragrance. I think luxury doesn't necessarily have to mean expensive” 
In keeping with this view, we at DCA believe Luxury to be an experience.
DCA’s contribution to Luxury Retail in India, gives it the much-desired opportunity to create an exemplary experience for the customer. Through DCA’s expertise, the brand owner gets the opportunity to showcase the brand product in the deserved realm of opulence and finesse, thus attracting the most decorous customer for the product.

Having designed the best and foremost jewelry, watch and other lifestyle product showrooms in the country, some of DCA’s design essentials are laying utmost importance on  -

Façade  - The façade of any showroom is the very first impression of the brand. It is the one element, which needs to reflect the aesthetics and individuality of the Luxury Brand as also attract the customer into the showroom. Needless to say, it needs to be exemplary.

Due to its importance, a façade goes through intense design development stages. Starting with inundation of ideas & brand vision, the design practicality, material selection, the design proportion, originality, longevity, and adherence to budget is given sufficient thought. After a series of design developments, presentations, approvals and amendments, the resulting design is one that is inherent and unique to the brand.

Spaces  - the spaces inside a showroom often flow into one another. The idea being  - to tempt the customer to move from one part to the next, so he/she has seen the entire range of product before leaving the showroom. In addition to this the spaces are designed with opulence, thus giving a special space to showcase the product, as also giving a luxurious feel to the customer seeing the product. It is ensured that the opulence borders towards warmth & coziness - so a customer feels comfortable being around the product, and feels special being in the showroom, which eventually fuels the desire to own the product.  This also fosters good relationships with the customer. The entry and exit to showrooms, the spaces behind the display counters and in front of them, the placement of showcases and billing counters are all designed around this essential need and encourage ease of movement of both staff and customers.

Lighting – no part of the design exercise can ever underestimate the importance of lighting. The color of lighting is important to set the mood of the showroom. The brilliance of light is important to correctly showcase the product. The lighting design makes or breaks the beauty of the overall showroom design. Optimizing the number of lights to be used, decision on the use of concealed lights in some places and detailed lights in others also becomes an important decision in the design aesthetic. While working out all this, it is imperative to optimize the energy usage as well.

Since, finding lighting, which meets all of the above requirements, is a herculean task, DCA very often designs lights for the showrooms. Having specialized vendors on its panel, DCA thus, customizes lighting for a brand, making it unique and functional.

Other Elements – Utilization of small spaces & corners, maximizing display areas, ease of movement within the showroom, ease of entry into and exit from the showroom (even to the extent of working out the parking facility), multi-functionality of elements & spaces, are some other design essentials that add to the virtue of the showroom, the brand and the product.
Some of the design accolades to the credit of DCA are :
·         Hazoorilal, New Delhi
·         Anand Jewels, Indore
·         Punjab Jewellers, Indore
·         Mallika Empire, New Delhi
·         Abhishek Zaveri, Ahmedabad
Having in-depth knowledge & experience in the field of luxury retail and requirements of making the same effective in India, in addition to complete design, DCA also provides design adaptation services to Global Brands, namely: Rolex, Bally, Chanel, Judith Leiber
•    Material sourcing, selection and procurement as per brand guidelines
•    Designing MEP (Mechanical, Electrical and Plumbing/HVAC)
•    Shop drawings preparation
•    Mall submissions and statutory approvals
•    Project management or monitoring adherence to detail
•    Design adaptation of prototype (Brand Guidelines)
•    Coordinated the technical and electrical design

§   Successfully providing the above services, DCA has lent an important hand in the retail footprint of the following brands in the our country :
·         Rolex
·         Panerai
·         Tom Ford
·         Gucci
·         Bvlgari

Tuesday, 20 December 2016

Reformulating Design with Simplicity

Group DCA have portrayed their ingenuity and originality in architectural and interior design in the hospitality sector . The restaurant projects undertaken by Group DCA have carved a niche in terms of modern , minimalism . One of them is the very popular Amour Bistro situated in the Diplomatic hub of Delhi , Malcha Marg. The restaurant draws its inspiration from an enchanting European bistro and is infused with a Mediterranean feel, not only in its décor but also its food. The design is such that one feels he is sitting in a cocoon of Mediterranean ambience amidst the hustle and bustle chaos of  a chaotic city. The design enhances the dining experience.
Amour Bistro has been designed magnificently yet the earthy tones, rustic touches and minimal elements speak volumes about its simplicity. It is  elegant and exudes luxury , its warmth and familiarity is inviting to anyone who dines here. Certain  design elements that have been so artfully put together to accentuate the above . Low wooden slatted ceiling with textured plaster white wall on one side and full length glass windows on the other allows passers-by to catch a glimpse of the interiors.  A trio of musician statues above the kitchen counter and a wine rack on the double height wall are two installations that catch the eye of the visitors.
The Euro-Mediterranean essence is further brought to life through the furniture made of fine materials with rustic colour finishes . They  are subtlety offset by a brick backdrop, painted in white. The dining space has black painted metal dining chairs interspersed with some sand blasted custom-made seating and bespoke wall lights. The chandeliers are made in wrought iron. All elements have been woven together to give you a bistro of fine dining with the feel of luxe and warmth.

Town Hall, situated in the middle of the central wing of Khan Market in New Delhi is another famed project by Group DCA. The location and the shell of the building which is distinctly colonial are the keys factors in the construction of its theme. The firm, truly adhered to the roots of the building and designed the restaurant in a post-colonial and post – independence theme. The furniture, the patterns and textures adopted are very classical and provide an authentic flavour to the space keeping alive the an old-world Charm of the 50s.

Another quintessentially charming place that has come to life by the firm is “Backyard”, situated amid the buzzing and busy streets of Green Park, New Delhi. As the name suggests it a little place where one can enjoy a ‘time out’ from the busy streets and feel relaxed and happy  . The design approach here went beyond the mainstream and the emphasis was on creative utilization of materials  are obsolete  or thrown away in one’s backyard. This out of the box design approach gave the café a distinct identity of its own.
The brilliantly creative team of Group DCA  has put in individuality, character and uniqueness in each of their projects through their artistically thought over designs themes. Whether it’s an experience of sitting in a European bistro, or enjoying a dining experience in the post-independence era. Whether the ambience is  colonial or it amounts to  experiencing a much-deserved timeout in place which would feel like your own backyard , each is beautifully and effortlessly designed to impart a feeling  of relaxation and ease.
Group DCA has simply put life into the inanimate.

Group DCA is a product of a partnership spread over 20 years of two ambitious and multi-talented architects Amit Aurora and Rahul Bansal. Graduating in 1993 from the esteemed School of Planning and Architecture (SPA), New Delhi, they are visionaries adept in the field of architecture and interior design. This award winning, interdisciplinary firm was founded in 1996, over the years it has acquired national and international acclaim for its out of the box ,contemporary design methods. They redefine spatial structure by enhancing aesthetics keeping in mind the client’s sensitivities and cost effectiveness. Their functioning is in sync with the “make in India” ideology, hence there is a conscious use local, Indian – sustainable materials/technology, along with minimizing the impact on the environment. The firm has self aggrandized in the field of design architecture through its accomplished projects. The firm is involved and has achieved success in a variety of projects such as commercial spaces and complexes, residential, salons and spaces, luxury retail outlets and restaurants.

Wednesday, 30 March 2016

Evolution Of Luxury Retail Architecture

Evolution Of Luxury Retail Architecture

Johnson Watch Company, New Delhi
The renowned Gabrielle Coco Chanel said, ‘Luxury is a necessity which starts where necessities end’ (Karra, 2011). True to its essence, Luxury in fact is a necessity that is linked to individuals with a high profile, and as a tool, luxury products are optimised for high visibility and as specific means of communication. Enhancing Desire more than the mere function of meeting the customers’ needs, Luxury products usually convey a compelling story that is well- presented and packaged to breath-taking perfection.

Retail Stores, typically, operate only as a window to display products; however, in the recent years, with the ever-increasing onslaught of luxury products in the market and the competition, the experience inside a retail store is as crucial as the brand itself. Focusing on the sensory, far beyond the transactional activities, the most important point to keep in mind while designing a luxury retail store is that it should be Future-ready with a next generation design/layout and create a fashion statement.There is an increased focus on lighting, materials, display systems and the decor, and the cost of lighting and sourcing is a vital part of the entire process, therefore being done only through selected vendors. Day and Night Lighting moods and effects are conceived with an exclusive design intent with no compromise on the lighting fixtures.

Working with the adage of ‘Outer beauty pleases the eye, whereas the inner beauty captivates the heart’, the layout of the store is crafted experimentally in order to create dynamic forms within the store. For example, instead of the traditional horizontal or vertical seating arrangement, round arrangements have now become very popular. And then to please the eye, the external façade becomes the highlight, symbolically representing the brand. For example, according to the store’s requirements, the entrance areas are now looked at in detail with additions being made to the immediate external environment such as the stairs, the plants and even clutter-free parking areas are designed exclusively. The façades and the display window have of course seen a major transformation in the past few years. Grandeur and Luxury go hand-in-hand, and store owners are guiltlessly ready to spend more on the façade than on the interiors. Materials with an inherent quality of timelessness such as wood and stones such as Italian marbles are tapped as extensively on the façade as in the interiors.

- Amit Aurora & Rahul Bansal

Monday, 26 October 2015

DCA Architects

DCA Architects is an award-winning design consultation firm of New Delhi, India. Founded in 1996, the firm has accomplished design projects across diverse scales over the last two decades and is headed by two Partners, Amit Aurora and Rahul Bansal.

With a unique ethos of Dream.Design.Discover.Deliver, the DCA Group provides services in Architecture, Interior design and Design Coordination across a wide range of building types including Offices, Residential, Retail/ luxury retail, Hospitality and Brand Identities. Via research and collaboration, the objective is to always create value through design that maximizes the project’s complete potential. Driven by its team of experienced project managers, DCA Architects is equipped with the expertise, experience and capacity to deliver design, planning and interior design solutions and development/implementation of brand identities. Through their individual expertise, each of the partners has contributed towards the firm’s robust image in the industry with a distinct focus of delivering Design excellence and innovation. 

Every project is a successful result of a structured collaboration between the design team, clients and the spaces, thereby crafting innovative and sophisticated design solutions. Working with all the relevant stakeholders, each project is designed to meet specific needs and conditions that create an exclusive product. Design as a tool is optimized to transcend the client’s vision to create a ‘unique architecture’, tailored to the aspirations of the client. Creativity is key to the design process, and delivering within the commercial and qualitative parameters is imperative to operations. Today, the firm has to its credit, remarkable, award-winning projects such as restaurants, salons, residences, retail outlets and other commercial work that has been implemented pan-India, both in the realm of architecture and interior design. The design studio and its projects have won many national awards and have been published in various design journals.

-Amit Aurora and Rahul Bansal